History Television’s Perfect Storms TV series had an ambitious online expansion plan. I was tasked with both creating the visual style and leading creative development of this highly integrated project.
Project overview (via Secret Location)
Working closely with a team of designers, 3D artists and developers, I established a flexible design language that was fluidly applied to all production assets including the TV intro sequence and web experience.
Main menu concept
Final experience
Storm subtask menu concept
Final experience
I also concepted and prototyped the online game mechanics, user experience flow, and a personalized teaser video that allowed users to witness their own area being destroyed by powerful storms.
Storm task interaction concept
Final experience
Storm task interaction concept
Final experience
Storm task interaction concept
Final experience
Results
Though my time on this project was short, my work played a major role in shaping the final output. The project was a major success, garnering recognition from FWA and other transmedia-focused blogs as well as an award nomination at The Webbys.