This annual promotion is the biggest offer by Canada Post’s Solutions for Small Business program. For four years running, my partner and I dramatized just how big a deal it is to get free shipping.
What started out as a one-year test promo grew into a highly-anticipated and much-loved annual event. We introduced our BIG PROMOTION with giant, 3D type which set the look for subsequent campaigns.
“Free Pickup” 2017 social video
After a couple years of great results, we were ready to push the creative limits of how this simple promo could be communicated. We focused on the customer’s experience, taking their enthusiasm for our promo to EPIC proportions.
“Tattoo” 2018 social video
“Party” 2018 social video
The fun and focus on customers continued with our most recent campaign. We showed how missing out on our promo induces the same level of FOMO as anything you’d see in your social feed.
Direct mail campaign
“Vacation” 2019 social video
“Concert” 2019 social video
Results
Over four years, this promo experienced a nearly 1000% increase in participation. As the most successful campaign they run, our clients were also 1000% satisfied.